Many great companies and consultancies were present to pitch their innovative ideas for turning a variety of communication challenges into turnkey digital projects.
The European Digital Awards are not only a great networking platform, it is also a test bed for applying good communication practices in reality. Trying to convince a jury to win the category prize can happen with the right mix of ingredients. Here are some takeaways from my experience:
- Selecting the exact right category to compete in, is always a good start. Not too much harm done if not entirely spot-on, but it does make it more difficult to compare and give away points.
- Supporting words with good visuals increases clarity. You got to be a talented storyteller to leave those behind.
- Bells-and-Whistles multimedia doesn’t always make a presentation more interesting. People definitely do!
- Having a good story is key. “What” and “How” are important, but “Why” is so interesting.
- Having a good story is half the work. Telling the story is the other half.
- Timekeeping is important to get through all the presentations. 8 minutes isn’t much. Better not to squeeze that 5 minute video in those valuable minutes.
- Practice makes perfect. The contradiction is that rehearsal enhances the authenticity.
- The most interesting discussions & questions arise when the presentation is geared towards the audiences expectations. Know the audience…
Congrats to the winners of the 2014 European Digital Awards… Well disserved!