Reputation – Every Interaction Counts! Building and maintaining Reputation may seem to be an impossible challenge – how can you manage or control what other people think of you? The answer is to sustain a meaningful engagement with each and every one of your stakeholder groups. Corporate reputations are the aggregations of how stakeholders perceive what you say, what others say about you and how they personally experience you. Here is what I do to help you to manage perceptions around your company, your products or you. Turn your reputation into a competitive advantage by mastering your stakeholders’ value assessment.