Last week, ABN Amro’s chairman, Gerrit Zalm, jazzed up his presentation for the bank’s annual cabaret by dressing up as his brothel-keeping ‘sister’ Priscilla.
I think just the thought of that needs a little time to sink in… that the chairman of an international bank would be so daring and willing to poke fun at himself all to give his peers a presentation they’ll never forget… But he did!
Zalm’s presentation provided something his staff will never forget, with the actual message being delivered discussing values such as trust and professionalism, something the bank highly pride themselves in and thus cementing those values into staff more intensely due to the nature of the presentation. It was picked up by international media from the US, Europe and even Australia! Free publicity galore! I guess we can agree that humour proves to have a positive impact on performance.